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The growing complaints from workforces and customers across the world is amazingly similar no matter the industry.

  • “I do not have enough time.”
  • “They are throwing too much training (or reports, or customer data, etc.) at me.”
  • “Goals are changing too fast (or not fast enough).”
  • “No one cares what I think and/or know.”

Employees and teams struggle to keep up with the blinding speed of the delivery of information, big data insights, disruptive technologies, evolving communication channels, and cultural diversity issues.

The digital transformation strategy was meant to help employees battle these issues, but in many ways, it has accelerated the problems. Employees need the right habits to prioritize, collaborate, create and curate actionable information into successful business results. Businesses often focus on speed and excellence in using and acting on customer insights. Instead, how about acting on employee development insights? The employee journey (investments in developing habits) ensures employee collaboration, engagement, creativity, and innovation can quickly adapt to organizational and market changes. Aligning employee and customer journeys has become the most critical challenge facing global business today. Succeeding in only one of these two journeys creates a severe competitive disadvantage.

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[This post is part of a series called Exploring Cultural Intelligence written by David Arnowitz, co-founder of Arnowitz Culture Agency. The series will explore the problem and solution spaces that encompass the field of Cultural intelligence. Cultural intelligence research is central to the ACA approach of corporate culture/performance improvement programs]

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