Arnowitz Culture Agency used a dating site concept to help improve the process of finding and implementing new beverage operations for a Global Hospitality Company.
The streamlining of complex real estate and restaurant/bar/drink concepts created a culture of trust and collaboration between the parties.
OVERVIEW:
Arnowitz Culture Agency streamlines complex real estate transactions for hotel management with a sophisticated matchmaking tool that pairs pre-approved food and beverage concepts with hotel properties.
BACKGROUND:
Rooms aren’t the only space that Hilton Worldwide provides. Hilton also operates thousands of restaurants, bars, and coffee shops, located in more than 3750 hotels. Choosing the right mix of food and beverage tenants that aligns the hotel brand offering with guest expectations can have a profound impact on the bottom line, as well as the quality of each guest’s experience.
CHALLENGE:
From their flagship luxury properties to moderately priced hotels, Hilton offers a diverse range of food and beverage concepts that offer guests a dining experience designed to match their budget. Available food and beverage concepts ranged from the fine dining of Ruth’s Chris Steakhouse and sophisticated lobby bars to the convenience of a Starbucks. When new hotels launched or space became available in a currently operating hotel, Hilton Worldwide management needed a simple way to make the most of food and beverage offerings, streamline the selection process, and eliminate time consuming corporate involvement by supporting decision making on the local level.
SOLUTION:
To take advantage of the available space, provide their quests with appropriate food and beverage retail concepts, shorten the real estate transaction process, and maximize their profit, Hilton Worldwide turned to Arnowitz Culture Agency. Our solution: a high tech matchmaker that helps hotel space managers find just the right food and beverage concept for their operation. An easy-to-use software wizard enables hotel managers to simply check off the type of space available in their hotel, the amount of square feet to fill, the type of food, and the style of restaurant concept they desired as a tenant. Using built-in intelligence the Match Maker sorted through a database of available food and beverage offerings to provide a list of pre-approved concepts that would fit the square footage of available space. Designed to support the hotel brand, meet the expectations of their guests, and maximize profitability, the result streamlined the entire real estate selection process. In addition, the wizard provides a list of contact information that accelerates the real estate transaction, providing a more efficient way to find the right fit, in a shorter time.
MEASURABLE RESULTS:
Launched more than four years ago, the Hilton Food and Beverage Matchmaker is in use at over 1500 hotels in 78 countries across six continents. Currently 50 different food and beverage concepts are included in the matchmaker database, with the potential to keep expanding.
