George Westerman is a principal research scientist with the MIT Sloan Initiative on the Digital Economy. He is at the forefront of digital transformation research driving companies all over the world. He discusses the impact of technology changes on business management in this recent Management Review article. His nod to the importance of corporate culture is noteworthy. People, and the organizational culture that contains them, are always at the heart of sustained business success, Technology and data-driven innovations must be accompanied by corporate culture innovations to build and sustain their positive impact.